Entry #4 Online Influencers

Online influencers are exactly what the name portrays. They influence people through social media. They can be paid by companies to influence consumers or they can be influencing consumers towards their own products or services.

They can influence people through many different social media platforms, but usually through Instagram or Youtube. This is because companies can clearly see the number of followers or subscribers. This means they can pick the people with the largest amount of followers to advertise for them.

Many people do take influencer opinions into consideration when making purchases, but others find it difficult to trust them. They can get paid for saying practically anything is good. Does that mean they'll only advertise things they actually approve or will they advertise anything they benefit from? It also makes you wonder why people care about their opinion either way.