Entry #3. Digital Identity

One online personality that has always interested me is Huda Kattan. Not only does she have the same name as me and comes from the same country as me, but she is very successful. She became successful through her online identity.

Her path to success started on her blog. She connected with the beauty community and created her own niche. She gained popularity through her blog and even more through her youtube videos. Many of her videos went viral for being a bit over the top or intriguing.

After creating her own beauty line and her rise to fame, Huda Kattan used Youtube much less. Her blog is also being run by a team instead of by her. She mostly uses Instagram now as a way of self-advertisement. Followers flock to her page in hopes of having their pictures reposted. Having a picture reposted by her is a big deal considering she has over 24 million followers. She, of course, chooses the ones who use her products in their pictures or videos.

She is still seen as a very important person in the beauty industry. To me, it seems as though her money is now more important than her audience. As with many influencers, it is harder to trust her opinion now that everything she recommends is a paid advertisement.